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POINT OF PURCHASE, PRODUCT LAUNCH, PREROLL, & ACTIVATIONS

DESIGN & ART DIRECTION

For the second iteration of the pop-up Chick-fil-A Rivalry Restaurant at the Little League World Series we needed to bring the whole world (literally) together.

We created this locker room concept to bring the 16 teams together in a single space, with giant oversized lockers covered with illustrations reflecting each region by Sam Falconer.

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Launching Chick-fil-A's new Mealtime Kits, a first in the category, required something a little different.

Also a little-little restaurant. We designed this tiny pop-up drive thru to introduce customers to the new products unlike anything else you'd ever get at a quick service restaurant.

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The Polynesian Sauce is where it's at.

Under Creative Directors Nic Howell and Geoff Benz and Design Director Fairchild Fries, we worked across a wide rang of point-of-purchase advertising, OOH (Yes, the cow billboards), TV and OLV, packaging, and activations.

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